About Us
About Jovelle
Jovelle is a women’s sleepwear brand created for the modern woman who values elegance, comfort, and pieces that feel as beautiful to wear as they look.
Based in West Perth, we design and curate pyjamas and sleepwear that celebrate femininity in its most refined form; from elevated everyday lounge sets to soft, standout pieces for quiet nights in. Every piece is chosen with intention: thoughtful silhouettes, quality fabrics, and a quiet sense of luxury that doesn’t need to shout.
Our Story
Jovelle began with a simple belief: women deserve sleepwear that makes them feel powerful, graceful, and completely themselves.
What started as a passion for beautiful design and the way the right set of pyjamas can transform an ordinary evening has grown into a carefully curated collection. We draw inspiration from timeless European elegance mixed with the effortless ease of Australian living; soft light, warm evenings, and the confidence of a woman who knows her own style.
We are not about fleeting trends. We are about pieces you reach for again and again; the pyjama set that makes you feel unforgettable, the silhouette that moves with you, the fabric that feels as good as it looks.
Our Mission
To create and curate women’s sleepwear that elevates everyday moments and restful nights alike.
We exist to help women feel seen, confident, and beautifully dressed; whether they’re winding down after a long day, enjoying a slow morning, or settling in for a quiet evening at home. Every piece we offer is designed to honour the woman wearing it.
Our Vision
To become a trusted name in Australian women’s sleepwear - known for refined design, exceptional quality, and a consistently elegant aesthetic.
We envision a world where women don’t have to choose between style and comfort, between looking polished and feeling completely at ease. Jovelle aims to be the brand they turn to when they want to feel their most radiant, even in rest.
What We’re About
Elevated Femininity We believe elegance is a feeling as much as a look. Our pyjamas and sleepwear are designed to celebrate the female form with softness, structure, and quiet strength.
Thoughtful Design Every silhouette, fabric, and detail is chosen with care. We prioritise quality construction and pieces that feel intentional rather than disposable.
Everyday Luxury From refined pyjama sets made for slow mornings to soft pieces that elevate nightly rest, Jovelle is for the full spectrum of a woman’s quieter moments.
Australian Roots, Global Inspiration Proudly based in West Perth, we blend local sensibility with a broader appreciation for timeless style.
Confidence Over Trends We design for the woman who knows her own power. Our goal is not to dress you in the latest trend - it’s to help you feel completely, unapologetically yourself.
Jovelle
Store name: Jovelle
Company name: Jovelle
ABN: 85 250 440 537
Company Address: 311 Benara Road Morley, WA 6062, Australia
Phone: +61 430 921 750
Email: support@jovelle.store